Fundraiser's Guide to the Annual Fund

Whether you're an annual fund expert or fundraising newbie, we'll teach you how to better set up, manage and follow-up on your annual fund -- all in this free e-book. 

13 chapters covering all topics, including:

  • Setting up your annual fund for success
  • Making the perfect ask
  • Getting and retaining major donors
  • Pledges: Investing in your organization's success
  • Looking back, moving forward: reflecting on your annual fund
  • Bonus: What about your big event?